{"id":5510,"date":"2019-04-11T11:30:01","date_gmt":"2019-04-11T08:30:01","guid":{"rendered":"https:\/\/salto.gr\/shop\/stratigiko-marketingk-tou-athlitismou-tis-athlitikis-anapsychis\/"},"modified":"2021-02-08T17:08:18","modified_gmt":"2021-02-08T15:08:18","slug":"stratigiko-marketingk-tou-athlitismou-tis-athlitikis-anapsychis","status":"publish","type":"product","link":"https:\/\/salto.gr\/en\/shop\/stratigiko-marketingk-tou-athlitismou-tis-athlitikis-anapsychis\/","title":{"rendered":"\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c4\u03bf\u03c5 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03b1\u03c8\u03c5\u03c7\u03ae\u03c2"},"content":{"rendered":"

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\n\u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03c9\u03c3\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03cc\u03c8\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b4\u03b9\u03b5\u03b8\u03bd\u03ad\u03c2 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03b5\u03c0\u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03c4\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u039c\u03b5 \u03c4\u03b1 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03b5\u03c1\u03ae \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b2\u03ae\u03bc\u03b1-\u03b2\u03ae\u03bc\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2, \u03c4\u03bf \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c3\u03c4\u03bf \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b4\u03b9\u03b5\u03b8\u03bd\u03ce\u03c2.
\n\u0397 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03b1\u03c5\u03c4\u03bf\u03cd \u03c4\u03bf\u03c5 \u03b5\u03c5\u03c1\u03ad\u03c9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9. \u03a0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b4\u03cd\u03bf \u03bd\u03ad\u03b1 \u03ba\u03b5\u03c6\u03ac\u03bb\u03b1\u03b9\u03b1: “\u0399\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd” \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Linda van Leeuwen \u03ba\u03b1\u03b9 “\u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u0394\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf” \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd Daniel Evans. \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c7\u03bf\u03c1\u03b7\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bf \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b8\u03b5\u03c9\u03c1\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd. (\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf \u03bf\u03c0\u03b9\u03c3\u03b8\u03cc\u03c6\u03c5\u03bb\u03bb\u03bf \u03c4\u03bf\u03c5 \u03b2\u03b9\u03b2\u03bb\u03af\u03bf\u03c5)<\/p>\n

“…\u03bc\u03b9\u03b1 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03cc\u03c0\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c4\u03bf\u03c5 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd… \u03bc\u03b9\u03b1 \u03ac\u03c1\u03b9\u03c3\u03c4\u03b7 \u03b1\u03c0\u03b5\u03b9\u03ba\u03cc\u03bd\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b8\u03b5\u03c9\u03c1\u03af\u03b1\u03c2 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.” (Ketra L. Armstrong, Ohio State University, \u03c3\u03c4\u03bf Journal of Sport Management)
\n“\u03a3\u03c5\u03c3\u03c4\u03ae\u03bd\u03c9 \u03b9\u03b4\u03b9\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9\u03c2 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf… [\u03b1\u03c5\u03c4\u03cc] \u03b8\u03b1 \u03b5\u03c0\u03b9\u03b4\u03b9\u03c9\u03c7\u03b8\u03b5\u03af \u03b1\u03bd\u03c5\u03c0\u03cc\u03bc\u03bf\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b1\u03ba\u03b1\u03b4\u03b7\u03bc\u03b1\u03ca\u03ba\u03bf\u03cd\u03c2, \u03c3\u03c0\u03bf\u03c5\u03b4\u03b1\u03c3\u03c4\u03ad\u03c2, \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.” (Terry Woods, Southern Cross University, \u03c3\u03c4\u03bf Sport Marketing Quarterly)<\/p>\n

\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/strong>
\n\u039c\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bc\u03b1\u03c4\u03b9\u03ac \u03c3\u03c4\u03bf \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba
\n\u03a0\u03a1\u039f\u03a3\u0394\u0399\u039f\u03a1\u0399\u03a3\u039c\u039f\u03a3 \u03a4\u03a9\u039d \u0395\u03a5\u039a\u0391\u0399\u03a1\u0399\u03a9\u039d \u03a4\u039f\u03a5 \u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a
\n\u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c4\u03bf\u03c5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c4\u03b7\u03c2 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03b1\u03c8\u03c5\u03c7\u03ae\u03c2
\n\u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae
\n\u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2: \u03c4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03bf\u03bc\u03ac\u03b4\u03b1-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7
\n\u03a0\u03a1\u039f\u03a3\u0394\u0399\u039f\u03a1\u0399\u03a3\u039c\u039f\u03a3 \u03a4\u0397\u03a3 \u03a3\u03a4\u03a1\u0391\u03a4\u0397\u0393\u0399\u039a\u0397\u03a3
\n\u03a4\u03bf \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd
\n\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2
\n\u039f \u03c4\u03cc\u03c0\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2
\n\u0399\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd
\n\u03a4\u03bf \u03bc\u03b5\u03af\u03b3\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd
\n\u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7
\n\u0391\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7
\n\u0391\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u0394\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf
\n\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b8\u03ad\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03bc\u03af\u03b1 \u03c7\u03bf\u03c1\u03b7\u03b3\u03af\u03b1
\n\u039c\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03c7\u03bf\u03c1\u03b7\u03b3\u03af\u03b1\u03c2
\n\u0394\u03b7\u03bc\u03cc\u03c3\u03b9\u03b5\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2
\n\u03a0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03b5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd (licencing)
\n\u0395\u03a6\u0391\u03a1\u039c\u039f\u0393\u0397 \u03a3\u03a4\u03a1\u0391\u03a4\u0397\u0393\u0399\u039a\u0397\u03a3, \u0391\u039e\u0399\u039f\u039b\u039f\u0393\u0397\u03a3\u0397 \u039a\u0391\u0399 \u03a1\u03a5\u0398\u039c\u0399\u03a3\u0397
\n\u03a3\u03c5\u03bd\u03c4\u03bf\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba
\n\u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1<\/p>\n","protected":false},"excerpt":{"rendered":"

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