Phaidon commemorates the company’s influence with\u00a0Nike: Better is Temporary, a landmark publication that charts Nike’s transformation from rebellious upstart to global phenomenon.<\/p>\n
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike’s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.<\/p>\n
Beginning with “Breaking2,” an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design, and sustainability.<\/p>\n
The book’s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike’s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book’s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book’s bonus chapter, “Crafting Color.”<\/p>\n
Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike’s remarkable team,\u00a0Nike: Better is Temporary\u00a0will serve as a manual of innovation and inspiration for generations to come.<\/p>\n","protected":false},"excerpt":{"rendered":"
Phaidon commemorates the company’s influence with\u00a0Nike: Better is Temporary, a landmark publication that charts Nike’s transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike’s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with “Breaking2,” […]<\/p>\n","protected":false},"featured_media":21351,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[16,17],"product_tag":[5335,5403],"class_list":{"0":"post-21350","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-books","7":"product_cat-fitness","8":"product_tag-fitness","9":"product_tag-manatzment","10":"product_shipping_class-books","11":"pa_book-language-anglika","12":"books","13":"fitness","15":"first","16":"outofstock","17":"shipping-taxable","18":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/salto.gr\/en\/wp-json\/wp\/v2\/product\/21350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salto.gr\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/salto.gr\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salto.gr\/en\/wp-json\/wp\/v2\/media\/21351"}],"wp:attachment":[{"href":"https:\/\/salto.gr\/en\/wp-json\/wp\/v2\/media?parent=21350"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/salto.gr\/en\/wp-json\/wp\/v2\/product_brand?post=21350"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/salto.gr\/en\/wp-json\/wp\/v2\/product_cat?post=21350"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/salto.gr\/en\/wp-json\/wp\/v2\/product_tag?post=21350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}